Product Marketing Manager

A government organisation is recruiting an interim Product Marketing Manager to lead the marketing of a range of digital navigation products. Shipping companies, mariners, ports and partners around the world rely on them.

You’ll decide how our products are positioned and brought to market. You’ll also work with teams across the business to help customers find, adopt and get value from them. That includes new digital services for sailing information, port data and automated charting.

Day to day duties:

• Use customer and market insight to test new product ideas and shape how we position them
• Create go-to-market plans and clear briefs for campaign, digital and channel teams
• Help distributors and partners sell our products with guides, training and sales tools
• Lead plans to grow product adoption and keep customers coming back
• Manage a marketing budget of over £500,000 and show a clear return on it
• Track results and recommend changes to improve performance

Essential skills:

• 5–8 years’ experience in product marketing or a similar B2B commercial role
• Experience launching and growing technical products, ideally through distributors or partners
• The ability to bring teams together and influence senior people without managing them directly
• Confidence using data and customer research to make decisions
• A degree in marketing or business, or a CIM Level 6 qualification
• Good skills with CRM and marketing analytics tools, Excel and PowerPoint

This is an excellent opportunity to work for a government organisation with a commercial side to their work.