Senior Marketing and Communications Officer

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Herefordshire and Worcestershire Health and Care NHS Trust Senior Marketing and Communications Officer

The closing date is 16 November 2026

Apply for this job

Job summary

We are looking for a creative and motivated Senior Marketing and Communications Officer to lead communications and marketing activity that raises awareness of mental health, promotes access to support and helps improve understanding of mental health services across our communities. Working as part of our Marketing and Communications team, you will plan and deliver targeted campaigns and high-quality content across a range of digital and traditional channels. You will help showcase our services, encourage people to seek support when they need it, challenge stigma and highlight the positive impact our teams make every day. You will ensure all communications are clear, inclusive, accessible and aligned with best practice. This is an exciting opportunity to use your creativity and communications expertise to make a meaningful difference to the lives of people who use our services, their families and carers, and the wider community. Please note, this is a 12-month fixed term position with an expected commencement date of December 2026.

Applicants must read the attached guidance notes before submitting your application for full understanding of Trust requirements.

Main duties of the job

• Lead marketing and communications activity that promotes mental health, learning disability and neurodevelopmental services and encourages access to support.

• Plan and deliver targeted campaigns across digital, social media, web, print and media channels.

• Create and source engaging content, including news stories, videos, case studies and campaign materials.

• Build strong relationships with clinical teams, partners and stakeholders across the health and care system.

• Support media relations, reputation management and proactive storytelling.

• Provide communications advice and support to colleagues and services.

• Ensure communications are accessible, inclusive and aligned to accessibility standards and best practice.

• Maximise the reach and impact of communications through audience insight, channel optimisation and emerging digital technologies.

• Support delivery of the NHS 10 Year Health Plan through innovative, digital-first communications approaches.

• Monitor and evaluate communications activity, using data and insight to demonstrate impact and drive continuous improvement.

About us

At Herefordshire and Worcestershire Health and Care NHS Trust, we are working together to deliver outstanding care. We run community hospitals and community health services across Worcestershire and provide mental health and learning disability services across both Herefordshire and Worcestershire.

Our people (all 4500+ of them) provide services for people of all ages, experiencing both physical and/or mental health conditions from over 100 sites.

We will support you to thrive; offer flexible working options for a great work-life balance, help you fulfil your ambitions, and empower you to make positive changes within your team or service. We value diversity and encourage applications from people of all backgrounds, cultures, and ethnicities.

What we offer;

• 27 days leave plus bank holidays, increasing up to 33 days with long service
• Generous NHS pension and enhanced pay when you work unsocial hours
• Flexible and agile working opportunities
• Great maternity, paternity, and adoption support
• Wide range of supportive staff networks
• Health and wellbeing opportunities

If you would like to know more, please visit our website Staff benefits | Herefordshire and Worcestershire Health and Care NHS Trust

Sharing your data -As a data controller we may sometimes need to process your data to pursue our legitimate business interests, for example to request a survey from you (optional), to support the Trusts understanding of where you gained interest in working for the Trust.

Details

Date posted

02 November 2026

Pay scheme

Agenda for change

Band

Band 5

Salary

£32,073 to £39,043 a year per annum

Contract

Fixed term

Duration

12 months

Working pattern

Full-time

Reference number

798-8395917

Job locations

Kings Court 2

Charles Hastings Way

Worcester

WR5 1JR

United Kingdom

Job description

Job responsibilities

For full details of the duties and criteria of the role please refer to the job description and person specification attached.

Job description

Job responsibilities

For full details of the duties and criteria of the role please refer to the job description and person specification attached.

Person Specification

Qualifications

Essential

• Educated to diploma level or equivalent experience
• Professional qualification in communications and marketing or equivalent experience.

Knowledge

Essential

• Knowledge of communications and PR approaches and procedures acquired through training or equivalent on the job experience.
• An understanding of service marketing techniques, along with knowledge of quality improvement methodologies to improve outcomes.
• A good knowledge of marketing strategy and an ability to deploy the key components of a marketing plan.
• An understanding of issues and challenges facing the NHS.

Desirable

• Knowledge of web content management or desktop publishing software.

Experience

Essential

• Communications professional with significant experience in a communications or marketing role; this includes experience of running large scale marketing/ awareness campaigns which follow industry recognised strategies, including budget management, objective setting, monitoring and evaluation and which have delivered positive results
• Experience of using own initiative.
• Experience of building effective networks and relationships.

Desirable

• Some experience of working in the NHS or public sector

Skills & Abilities

Essential

• Ability to communicate clearly and effectively in English in both verbal and written formats
• Excellent people skills and the ability to deal with others with diplomacy and integrity.
• Ability to work on own initiative and to prioritise a diverse and conflicting workload

Person Specification

Qualifications

Essential

• Educated to diploma level or equivalent experience
• Professional qualification in communications and marketing or equivalent experience.

Knowledge

Essential

• Knowledge of communications and PR approaches and procedures acquired through training or equivalent on the job experience.
• An understanding of service marketing techniques, along with knowledge of quality improvement methodologies to improve outcomes.
• A good knowledge of marketing strategy and an ability to deploy the key components of a marketing plan.
• An understanding of issues and challenges facing the NHS.

Desirable

• Knowledge of web content management or desktop publishing software.

Experience

Essential

• Communications professional with significant experience in a communications or marketing role; this includes experience of running large scale marketing/ awareness campaigns which follow industry recognised strategies, including budget management, objective setting, monitoring and evaluation and which have delivered positive results
• Experience of using own initiative.
• Experience of building effective networks and relationships.

Desirable

• Some experience of working in the NHS or public sector

Skills & Abilities

Essential

• Ability to communicate clearly and effectively in English in both verbal and written formats
• Excellent people skills and the ability to deal with others with diplomacy and integrity.
• Ability to work on own initiative and to prioritise a diverse and conflicting workload

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Herefordshire and Worcestershire Health and Care NHS Trust

Address

Kings Court 2

Charles Hastings Way

Worcester

WR5 1JR

United Kingdom

Employer's website

https://www.hacw.nhs.uk/careers (Opens in a new tab)

Employer details

Employer name

Herefordshire and Worcestershire Health and Care NHS Trust

Address

Kings Court 2

Charles Hastings Way

Worcester

WR5 1JR

United Kingdom

Employer's website

https://www.hacw.nhs.uk/careers (Opens in a new tab)

Employer contact details

For questions about the job, contact:

Head of Marketing and Communications

Fern Berry

[email protected]

Details

Date posted

02 November 2026

Pay scheme

Agenda for change

Band

Band 5

Salary

£32,073 to £39,043 a year per annum

Contract

Fixed term

Duration

12 months

Working pattern

Full-time

Reference number

798-8395917

Job locations

Kings Court 2

Charles Hastings Way

Worcester

WR5 1JR

United Kingdom

Supporting documents

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Herefordshire and Worcestershire Health and Care NHS Trust's privacy notice (opens in a new tab)

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